A short but very cool video featuring Formula 1’s new marketing slogan. “This is for the speed demons, the mad scientists, the die-hard fans who make F1, F1.” It is unchartered territory with another big shift in Liberty’s approach to the past.
Formula 1 is all about the visceral, about passion and danger. There’s nothing virtual about it. No simulated crashes. No extra lives. It’s about raw competition. It’s dog eat dog. It’s knights in not-so shiny armour. It’s Dick Dastardly versus Peter Perfect. It’s an escape from the real world…